Mazda Southern Africa was presented with a gold award at the NADA DSI Awards which were held at the home of Wesbank in Fairlands, Johannesburg. Achieving the highest scores in the most important focus areas of “How satisfied are you with your Manufacturer/Importer”, “Communicates openly and honestly”, “Makes it easy for customers to do business with dealership” and coming a close second on “Provide positive referrals for your franchise to a friend wanting to buy a dealership”; Mazda Southern Africa is now amongst the most investor friendly brands in South Africa.
Mazda has seen a considerable improvement in their scores with a 4.3% increase from 2016 and an increase of over 10% from 2014 when the company started operating independently. Mazda also improved their position and for the first time since 2010 ranked in the top 25% of manufacturers in the 2017 survey.
“We are very pleased to have been rated as one of South Africa’s top motor brands in overall dealer satisfaction by our Dealer Partners. It is an honor to have our collective efforts recognized and rewarded.” – comments Daphne Greyling who joined the Mazda SA Sales and Operations team in 2014 and has recently succeeded now MD, Craig Roberts as the Head of Sales for Mazda Southern Africa. “On behalf of Mazda Southern Africa, I would like to thank all our dealer partners who participated in the 2017 survey. We are committed to further strengthening our business partner relations and investor returns,” concludes Ms. Greyling.
NADA measures dealers’ satisfaction with automotive brands. NADA has been conducting this survey in South Africa for the last 22 years.