Dunlop is asking South Africa to play our part by staying home, as the world fights the COVID-19 pandemic.
The company, owned by Sumitomo Rubber South Africa, has launched a ‘Don’t Take The Road’ message urging the public to leave our roads empty during the 21-day national lockdown.
Businesses, schools, restaurants and other public places across South Africa have shut down over this period, in an effort to enforce social distancing. This is a bold yet necessary move by the President of South Africa, H.E. Cyril Ramaphosa to curb the spread of the Coronavirus.
“In trying times like these, brands have a responsibility to put our nation first, and we’re proud to heed the call made by our President to stay home. We hope this video sheds light on how important it is for South Africans to do just that.” said Riaz Haffejee, CEO of Sumitomo Rubber South Africa.
‘Don’t Take The Road’ is currently flighting on eNCA, YouTube, and social media platforms.
About SRSA
Sumitomo Rubber South Africa (Pty) Ltd (SRSA) is owned by Japanese listed company Sumitomo Rubber Industries Ltd (SRI), situated in Kobe, Japan. SRI is one of the leading premium manufacturers of automotive tyres and industrial rubber products in the world. The existing South African plant in Ladysmith (founded in 1973) currently produces passenger car, sport utility vehicle, light truck and truck and bus radial tyres, which are sold in South Africa and exported across Africa and other countries.
Safety and Roadworthiness of Vehicles in Long-Term Parking or Lockdown https://t.co/kIsNU6m4DN #ArriveAlive #VehicleMaintenance #Lockdown #ParkedCars pic.twitter.com/YeaxUP6uY6
— Arrive Alive (@_ArriveAlive) April 17, 2020